Rates & Specs
Apartment Therapy offers IAB Standard size creative units on all of our sites: 160×600 & 300×250
Rates
- $10 CPM for below the fold ad units
- $12 CPM for above the fold ad units
- $45 CPM for Daily Email and The Kitchn Email
- $10 CPM to skin our House Tour Gallery
- $2 incremental CPM for geo-targeting and time of day targeting
IAB Ad Units
| Unit | Size | Load | Loops |
|---|---|---|---|
| Box | 300x250 | 40k initial/100k polite | 5x / 90 secs |
| Skyscraper | 160x600 | 40k initial/100k polite | 5x / 90 secs |
Production Specs
All Creative
We accept GIF, JPG, Java and Flash creative.
All units should target new windows on click.
CPU use should not exceed 30% after initial creative load.
For publisher-served campaigns, the maximum serve is two creatives per placement.
Rich Media
We're willing to work with all rich media vendors and third party servers, including Pointroll, Eyewonder, Eyeblaster, Atlas, etc. Please send Javascript tags for all vendors.
Flash
Please ensure your .swf supports the clickTAG standard for click-through tracking.
Expansion
User-initiated on click/mouseover only. The expanded panel must retract in the same manner it was opened.
Audio
User-initiated on click only. Requires prominent stop/mute button.
Video
Automatic start is allowed. Any audio must be muted to start. Video player requires prominent stop/close button.
Max frame rate of 20 FPS (frames per second).
Max initial load of 30k. Please pause creative for 15 seconds between animation loops.