Demographics
Apartment Therapy Media network delivers a loyal crowd of urban professionals who care deeply about their homes:
- Our readers are about two thirds female and one third male (Quantcast).
- More than a third of our readers are between the age of 25-34 (Quantcast, Apartment Therapy 2008 survey).
- Our readers are split evenly between home owners and renters (Apartment Therapy 2008 survey).
- More than a quarter of our readers have a household income of $100,000+ (Quantcast).
- 58% of our readers say they’ve bought something after reading about it on an Apartment Therapy Media site (Apartment Therapy 2008 survey).